Alternative Medicine and Unit Learning Outcome Essay

It is important to have a holistic approach to managing pain and discomfort by looking at the situation as a whole. Not just the physical side but also the mental, emotional, spiritual and social needs. Conventional medicine, alternative and complementary therapies can be used as options to relieve pain and other symptoms if desired. The care plan has been made with information which supports their lifestyle and culture. The purpose is to bring comfort, dignity and peace to the clients as well as support to their family members. 11. 2Describe different approaches to alleviate pain and minimise discomfort Answer Use drugs such as paracetamol, morphine, and ibuprofen. Use physical methods like hot water bottle, massage, cooling with ice, repositioning. Exercise methods such as walking around or taking other exercises, having a chat or doing something else to distract from pain. Alternative therapies such as aromatherapy, homeopathic medicine, reflexology, acupuncture, yoga – these therapies should be used only where care professional agrees with the beneficial effects. 11. 3Outline agreed ways of working that relate to man-aging pain and discomfort Answer Before using any of the methods to manage pain, the client needs to be assessed, as every kind of pain relief can be harmful, care plan and policies and procedures always have to be followed and necessary precautions have to be taken. 22. 1Describe how pain and discomfort may affect an individual’s wellbeing and communication Answer 22. 2Encourage an individual to express feelings of dis-comfort or pain Answer 22. 3Encourage an individual to use self-help methods of pain control Answer 22. 4Assist an individual to be positioned safely and com-fortably Answer 22. 5Carry out agreed measures to alleviate pain and discomfort Answer 33. 1Carry out required monitoring activities relating to management of an individual’s pain or discomfort Answer 33. 2Complete records in required ways Answer 33. 3Report findings and concerns as required Answer The above is an accurate record of the questioning. Learner signature:Date: Assessor signature:Date:

Direct-Object Pronouns in Spanish

Direct-Object Pronouns in Spanish In Spanish as in English, a direct object is a noun or pronoun that is directly acted upon by a verb. In a sentence such as I see Sam, Sam is the direct object of see because Sam is who is seen. But in a sentence such as I am writing Sam a letter, Sam is the indirect objects. The item being written is letter, so it is the direct object. Sam is the indirect object as one who is affected by the verbs action on the direct object. A difference with Spanish, however, is that the set of pronouns that can be direct objects differs slightly from those that can be indirect objects. The 8 Direct-Object Pronouns of Spanish Here are the direct-object pronouns along with the most common English translations and examples of their uses: me - me - Juan puede verme. (John can see me.)te - you (singular familiar) - No te conoce. (He doesnt know you.)lo - you (singular masculine formal), him, it - No puedo verlo. (I cant see you, or I cant see him, or I cant see it.)la - you (singular feminine formal), her, it - No puedo verla. (I cant see you, or I cant see her, or I cant see it.)nos - us - Nos conocen. (They know us.)os - you (plural familiar) - Os ayudarà ©. (I will help you.)los - you (plural formal, masculine or mixed masculine and feminine), them (masculine or mixed masculine and feminine) - Los oigo. (I hear you, or I hear them.)las - you (plural feminine formal), them (feminine) - Las oigo. (I hear you, or I hear them.) The differences between these pronouns and the indirect objects are found in the third person. The indirect third-person pronouns are le and les. Note that lo, la, los, and las can refer to either people or things. If they are referring to things, be sure to use the same gender as the name of the object being referred to. Example: Where the noun is masculine: Tengo dos boletos.  ¿Los quieres? (I have two tickets. Do you want them?)Where the noun is feminine: Tengo dos rosas.  ¿Las quieres? (I have two roses. Do you want them?) If you dont know the gender of the direct object, you should use lo or los: No sà © lo que es porque no lo vi. (I dont know what it is because I did not see it.) Word Order and Direct-Object Pronouns As you can see from the above examples, the location of a direct-object pronoun can vary. In most cases, it can be placed before the verb. Alternatively, it can be attached to an infinitive (the form of the verb that ends in -ar, -er or -ir) or a present participle (the form of the verb that ends in -ndo, often the equivalent of English verbs that end in -ing). Each sentence in the following pairs has the same meaning: No lo puedo ver, and no puedo verlo (I cant see him).Te estoy ayudando, and estoy ayudndote (I am helping you). Note that when the direct object is added to a present participle, it is necessary to add a written accent to the last syllable of the stem so that the stress is on the proper syllable. Direct-object pronouns follow affirmative commands (telling someone to do something) but precede negative commands (telling someone not to do something): està ºdialo (study it), but no lo estudies (dont study it). Note again that an accent needs to be added when adding the object to the end of positive commands. Le as a Direct Object In some parts of Spain, le can substitute for lo as a direct object when it means him but not it. Less commonly in some areas, les can substitute for los when referring to people. You can learn more about this phenomenon in the lesson on leà ­smo. Sample Sentences Showing Use of Direct Objects Direct objects are shown in boldface: Me interesa comprarlo, pero ms tarde. (I am interested in buying it, but much later. The me in this sentence is an indirect object.)Tu nariz est torcida porque tu madre la rompià ³ cuando eras nià ±o. (Your nose is bent because your mother broke it when you were a boy. La is used here because it refers to nariz, which is feminine.)Puedes vernos en el episodio 14. Nos puedes ver en el episodio 14. (You can see us in Episode 14. Both of these sentences mean the same thing, as the direct object can either come before the verbs or attached to the infinitive.)Te quiero mucho. (I love you a lot.) Key Takeaways A direct object is a noun or pronoun that is acted on directly by a verb.In Spanish, direct- and indirect-object pronouns can differ in the third person, unlike in English.When the direct object of a verb is the equivalent of it, in Spanish you need to vary the gender of the pronoun according to the gender of the noun being referred to.

Scholarship Essay Contest at EssaySupply.com - Scholarship Essay Contest at EssaySupply.com - Cyberbullying Experience

Scholarship Essay Contest at - Cyberbullying Experience Our scholarship We are pleased to inform you that this year we launch a unique possibility to tell your own story and become a winner of a scholarship that will help you to get a better education. As a college writing service  we know the difficulty of essay writing that students often face, whether it is a timing problem or a lack of motivation. As well as we know the importance of educational process essentially. Dealing with essays, university papers and motivation letters for years, we have developed our own system that perfectly works for each of our customers. Every student who comes to us with the request â€Å"write my essay† always gets a professional assistance and high quality papers. Every year we look for more well-educated specialists to join our team. And this year we are not only looking, but helping to make a step forward to the dream you`ve had! Due to that we provide you with a hot topic theme that has been on all ears for some period of time – cyberbullying. If yo u have had a personal experience with this issue, share your tips to stop cyberbullying with the world and get a chance to win the main prize from Essay Supply – $1500. Who can participate: current university and college students, students of certificate programs or equivalent on the territory of the USA. High school students enrolling in 2017 can also apply. The must is to have your own experience with cyberbullying. Essay topic: My personal story about cyberbullying. Essay instruction: Must be performed in English language. Word count between 800 – 1,000+ words. Based on true life experience. Preferably must contain some tips of how to stop cyberbullying. Must not contain any offensive or harassing content. Must not contain real names (characters that are shown in the essay). Must be provided with the applicant`s full name and a valid e-mail address on a separate page. Contest award: 1500$ Selection process: After the closure of application acceptance period all the essays will be looked through by a jury consisting of professional editors and writers. All the respectable papers will be accepted for the main contest. The participants will be rated according to: Relevance to the contest`s topic Originality and plausibility of their essay Use of language (grammar, spelling, punctuation) Depth of content, examples, tips on cyberbullying. Application deadline: June 30, 2017 Winners will be selected and notified by: July 31, 2017 Send your essays to essysupply@gmail.com Note: Having submitted an essay the applicant transfers ownership rights to . It will become property of Essay Supply and will be protected by copyright laws. The essays cannot be copied, published, transmitted or in any other way exploited without written permission of the copyright holder or Essay Supply.

Risk Appraisal and Remediation of Oil-contaminated systems Dissertation

Risk Appraisal and Remediation of Oil-contaminated systems - Dissertation Example The main purpose of the determination of both the risk posed to the receptors and the extent of that side was mainly achieved through background research and essential data collection, the development of a conceptual site model (CSM) describing the pollution linkages and the risk values calculated by using the RISC4 software. Through the conceptual site model and software used in the conduct of the research, a number of important results were found. For instance some of the high risk receptors of the various risks that were posed were found to include workers of the company on board the vessel that crashed against the Bligh Reef, the marine animals in areas of 5,500 square meters (14,000km2), the water within the area of 5,500 square meters (14,000km2) and air within 5,500 square meters around the spill. Again, the quantitative results turned out an average risk of 5.2E+02. Having identified the pollution linkage and the risk posed to receptors, one of the core objectives of the rese arch was then to identify remedial actions that are necessary in reducing the possible harm that receptors may receive. Out of the discussions, it became clear that a well coordinated risk assessment held the key in preventing the disaster. On the other hand, key factors like the fact that the Bligh Reef, which was the site of the disaster had a number of environmental conditions such as the presence of plant forest and high tidal activities, which were all sources of the accident. The fate of the crude oil, which includes the ability of the oil to evaporate and undergo volatilisation also accounted for the degree of harm that was caused because the air became highly polluted. Several pathways which included both active and passive pathways also made it possible for the hazard to reach receptors, which included human receptors and environmental receptors. In order to curtail the intensity of the harm that receptors may get from the spill the use of solidification as a remediation st rategy is suggested. This is because it helps in further spread of spilled oil to nearby sources. For all future oil transportation, it is recommended that a technology based risk assessment models such as RISC 4 be used to get a better idea of the levels of risks that exists so that appropriate remedial measures will be taken in relation to the identified risks. Keywords — Risk assessment, fate, receptors, contaminants, transport pathway, oil spill, RISC 4 Table of Contents Introduction 6 Historical Background 6 Natural Environment of Prince William Sound 9 METHODOLOGY 17 Sources of Information 17 The present study was conducted following the qualitative research approach. Subsequently, a lot of secondary data were collected for analysis under the methodology section of the paper. By secondary data, reference is being made to the fact that the data collected made use of existing data on the Exxon Valdez Oil Spill. This was necessary to do because the data collected did not h ave immediate access to primary data from the disaster grounds where first hand data collection could be collected. Noting the need to ensure a high quality paper that could be trusted as reliable and valid, the data collected ensured that only authentic academic sources of information were used. These included information from academic journal, books from the National Geographic Library and of course, internationally approved statistical websites. 17 Model used for Data

Human resources management Essay Example | Topics and Well Written Essays - 1000 words

Human resources management - Essay Example This field is one that will continue to last for a long period of time until some other discipline is introduced by the management gurus which is considered better and more up to date than the human resources management ideology which is ruling the roost as of now. Within the management concerns, the need is to understand how management and leadership play their dire roles within the making up of the human resources management function that individuals know of. This is the reason why management and leadership tenets are being appreciated by people because they bring in a sense of empathy with how things are carved out and how these will continue to be in the coming times. The management understanding is based on the premise that employees will be led by someone who knows how to take care of the people working under him and how they will relate with one another on an organizational level. How management turns out to be the savior for organizations today is a point that needs much atte ntion (Rees 2001). This is because organizations know that if the management concerns are paying heed to the likes and dislikes of its employees whilst at the same time concentrating on manifesting its own role, then perhaps it is doing something worthwhile. However, this needs patience on the part of the organization which is doing its best to bring about a change for the better of all and sundry. The ideology behind it is to bring a change which will instill a new direction and a sense of purpose which was felt missing from the related ranks. Similarly, leadership is of dire value because it asks of the employees to be commanded by a leader that has his own will, direction, and authority. It gives him the room to maneuver how he wants to see things through and basically to lead people through his meticulous ways. The leaders always find it hard in the beginning to bring drastic changes but with the passage of time and perseverance, they are able to bring the amendments that they h ad already planned for in the past, as far as organizational requirements and tasks were concerned. Leadership is also an interesting topic because it touches upon areas of significance, gives the employees something to think about and basically makes everyone within the organization something to derive learning from (Hopkins 1998). A good leader allows his team to grow and develop with the passage of time, and with this professional growth and development is just a part and parcel as there are many other dimensions that are readily paid heed within the thick of things. Hence leadership that knows how to instill a sense of pride within the employees’ realms is indeed the leadership that knows how to make do with things that are available at its disposal. When it comes to recruitment measures, human resources management’s role is well cut out. What this implies is the need to comprehend that human resources management considers recruitment as one of the most significant aspects of its institution (Boxall 2007). It suggests for the amendments that are required on its part. What is more important is the fact that the human resources management department knows beforehand that all recruitment and selection entities will be covered by the lengths and breadths of this unit. If this happens on a consistent basis, there will be room for improvement as and when required and minor changes will be the order of the day.

Finance (Analysis) Essay Example | Topics and Well Written Essays - 2000 words

Finance (Analysis) - Essay Example However using discounted payback period, the company would be able to recover its initial outflow of the project in 3.47 years. The discounted payback period gives more accurate picture of the project feasibility because it takes present value of the future cash inflows (Trahan, and Gitman, 1995). Considering the investment required, the project should be accepted using the payback period technique. Net Present Value The Net present value of the project is $71,467,984. The value shows the difference between the initial outflow and present value of future cash inflow (Shapiro, 1978). Therefore, the management should undertake the project as the NPV is positive and very high so the project would increase the profitability of the company. Internal Rate of Return Internal Rate of Return of the project is calculated as 25%. This is the rate at which the net present value of all future inflows would be equal to the initial outflow of the project. It means the project is beneficial for the company because IRR is greater than the cost of capital which is 10% and therefore the project should be accepted. ... Modified Internal Rate of Return The MIRR gives more accurate and realistic picture of the cost and profitability of the project because this technique assumes that the positive cash flows will be reinvested at cost of capital i.e. 10% in this case. The MIRR of the project is 18% which is also greater than the cost of capital. Thus, the project should be accepted. Recommendation The company should accept the project because all the project appraisal and capital budgeting techniques used to evaluate the feasibility of the project are showing positive results and therefore the project should be accepted. If company undertakes the project, it would be able to recover its initial investment in 3.47 years (inflation adjusted) which is beneficial for the company. After 3.47 years the project will give additional future cash inflows till the end of the project. NPV of the project is also favorable and is showing the healthy earning for the company. IRR and MIRR of the project are greater th an the cost of the capital and indicating positive sign for the company to undertake the project. Profitability index of the Project is greater than 1 hence also supporting the project. Thus, the project should be accepted. MODEL DESIGN REPORT The model is prepared in Excel and it has been divided into three sections which are input, calculation, and output. All the information has been included in the input section by the user. Using input, calculation has been done through formulas and commands. The calculated result is then produced in the form of output. INPUT The model allows the user to enter the information as input in the excel sheet. The input section has been divided into seven areas. The production part comprises of price of product, units of

Buying decision process and Sony overview

Buying decision process and Sony overview Sony was founded in 1946 in Tokyo to be a new revolution in the world of communications and technology, was able to progress throughout her career innovative products added all the new and useful to the lives of millions of people, Sony is one of the best companies in the worlds leading manufacturer of Audio Video In addition to excellence in the areas of technology and development of industry computer laptops and mobile phones It is well known for many fans and viewers of the technical world of electronics Since it was founded in May 1946 and to this day continues to Sony in its bid submission to the infinite and well-being and comfort of all categories of consumers through a variety of high-quality products. We may need a lot of pages to talk about Sony and its history of achievements, which had said the welfare of peoples lives But the company is well known by its fans and clients and its products is almost devoid of any where in the house Acquire products and all categories of people and on a different level of consumer In this report we will learn on one of the excellent products, which is a high-quality TV set in terms of purity and clarity of image and sound What makes this product the perfect choice for those who wish to enjoy watching favorite programs with all the comfort that it is not only a high quality product in terms of the characteristics contained in But several of the most important aspects of it available to consumers at a competitive price is almost unmatched by any other product on the market And where the decision to purchase is the most important decisions of interest to any organization interested in studying the market and the marketing of their products we will discuss in some important details about. INTRODUCTION TO SONY TV SET This offer is available at all Sony stores, and customers would enjoy 10% discount if they buy online from our web site www.sony.com Also we offer free delivering and one year guarantee Facilities for payment by installments with the possibility of payment in installments over two years 60 inch LX900 Series 3D Full HD BRAVIA LCD TV High frame rate LCDs with a frame sequential display, Sony makes it possible to watch Full HD 3D quality video on 3D compatible BRAVIA LCD TVs. This technology involves alternately transmitting images for the left eye and right eye to the screen. When viewed through the active shutter glasses, the two separate images on the shutter glasses are synchronized with the onscreen image with their Full HD quality intact and precisely transmitted to the viewers eyes. The high-quality super-fine Full HD 3D images deliver unprecedented reality and presence. This offer includes loudspeakers and a DVD Player which makes the user feels Like a home cinema Features: LCD size: 60(152cm), 16:9 TV system: digital: dvb-t analog Display resolution: full HD 1080 (1920 x 1080) Buyer behavior decision-making process How do customers buy? Customers go through a five-stage decision-making process in any purchase. This is summarized in the diagram below: This model is important for anyone making marketing decisions. It forces the marketer to consider the whole buying process rather than just the purchase decision (when it may be too late for a business to influence the choice!) The model implies that customers pass through all stages in every purchase. However, in more routine purchases, customers often skip or reverse some of the stages. For example, a student buying a favorite hamburger would recognize the need (hunger) and go right to the purchase decision, skipping information search and evaluation. However, the model is very useful when it comes to understanding any purchase that requires some thought and deliberation. The buying process starts with need recognition. At this stage, the buyer recognizes a problem or need (e.g. I am hungry, I need a new TV set, I have a headache) or responds to a marketing stimulus (e.g. you pass Sony store and are attracted by a big screen showing a football match or an action movie and). An aroused customer then needs to decide how much information (if any) is required. If the need is strong and there is a product or service that meets the need close to hand, then a purchase decision is likely to be made there and then. If not, then the process of information search begins. A customer can obtain information from several sources: à ¢Ã¢â€š ¬Ã‚ ¢ Personal sources: family, friends, neighbors etc à ¢Ã¢â€š ¬Ã‚ ¢ Commercial sources: advertising; salespeople; retailers; dealers; packaging; point-of-sale displays à ¢Ã¢â€š ¬Ã‚ ¢ Public sources: newspapers, radio, television, consumer organizations; specialist magazines à ¢Ã¢â€š ¬Ã‚ ¢ Experiential sources: handling, examining, using the product The usefulness and influence of these sources of information will vary by product and by customer. Customers value and respect personal sources more than commercial sources (the influence of word of mouth). The challenge for the marketing team is to identify which information sources are most influential in their target markets. In the evaluation stage, the customer must choose between the alternative brands, products and services. How can the customer benefit from the information? An important determinant of the extent of evaluation is whether the customer feels involved in the product. By involvement, we mean the degree of perceived relevance and personal importance that accompanies the choice. Where a purchase is highly involving, the customer is likely to carry out extensive evaluation. High-involvement purchases include those involving high expenditure or personal risk for example buying a house, a TV set or making investments. Low involvement purchases (e.g. buying a soft drink, choosing some breakfast cereals in the supermarket) have very simple evaluation processes. Why should a marketer need to understand the customer evaluation process? The answer lies in the kind of information that the marketing team needs to provide customers in different buying situations. In high-involvement decisions, the marketer needs to provide a good deal of information about the positive consequences of buying. The sales force may need to stress the important attributes of the product, the advantages compared with the competition; and maybe even encourage trial or sampling of the product in the hope of securing the sale. Post-purchase evaluation Cognitive Dissonance The final stage is the post-purchase evaluation of the decision. It is common for customers to experience concerns after making a purchase decision. This arises from a concept that is known as cognitive dissonance. The customer, having bought a product, may feel that an alternative would have been preferable. In these circumstances that customer will not repurchase immediately, but is likely to switch brands next time. To manage the post-purchase stage, it is the job of the marketing team to persuade the potential customer that the product will satisfy his or her needs. Then after having made a purchase, the customer should be encouraged that he or she has made the right decision. Factors affecting buying decision Possible influences on the decision process Personal influences Demographic Situational Involvement Psychological influences Perception Motives Attitudes Personality Social influences Roles and family Reference groups Social classes Culture and subcultures Personal factors: Is one that is unique to a particular person? It can influence purchasing decision In this section we discuss three categories which are demographic, situational, and level of involvement factors. Demographic factors: Such as age, sex, race, ethnic, origin, income, family life-cycle, and occupation Demographic factors have a bearing on who is involved in family decision making. For example, its estimated that by 2010 the Middle East and North African countries. Will have the largest market for TV sets because of more new apartments built for old men who is getting married that means more opportunities to sell wide number of TV sets . Men with age between 25 and 35 are know to have more influence in buying decision process for furniture and other equipments when they are starting furnishing their new apartments with all Necessities. Another example is a persons age and income may affect the number and types of information sources used and the amount of time devoted to seeking information. Demographic factors also affect to which a person uses products in a specific product category. Consumers in the 20 to 45 age group are more interested in buying new technology such as this TV set with high definition image specially those who get high income they find it easy to buy a new TV set even if the old one still in a good shape or condition . Here Sony set plans how to attract those potential consumers in term of marketing mix focusing how to set prices and Situational factors: Are the external circumstances or conditions that exist when a consumer is making a purchase decision. Sometimes a consumer engages in buying decision-making as a result of unexpected situation. For example, a person may hurriedly buy a TV set to watch the world cup 2010 or owner of a coffee shop try to attract more customers by offering them watching their favorite teams in the world cup or Olympic Games just two or three days before it starts or sometimes during that occasions. Yet in other circumstances the same individual might spend many weeks shopping around for a discount or any offer available. Situational factors can influence a consumers actions during any stage of the buying process. The time available to make decision is a situational factor that strongly influences consumer buying decision. If there is a little time for selecting and purchasing the TV set, a person may make a quick choice and purchase a readily available brand. Level of involvement: Many aspects of consumer buying decisions are affected by the individuals level of involvement; it determines why he or she is motivated to seek information about this product and brand but virtually ignores others. The extensiveness of the buying decision process varies greatly with the consumers level of involvement. The sequence of the steps in this process may also be altered. Low-involvement buyers may form an attitude about this product and evaluate its features after purchasing it rather than before. Conversely, high-involvement buyers spend much time and effort researching their purchase beforehand. Such TV set is a product that undergoes a great deal of investigation before they are chosen. Psychological factors influencing the buying decision process Operating within individuals partly determine peoples general behavior and thus influence their behavior as consumers. Perception Different people perceive the same thing at the same time in different ways. Similarly, the same individual at different times may perceive the same product in a number of ways. Perception is the process information inputs are the sensations received through sight, hearing, and touch the product. Perception is a three-step process. Although consumers receive numerous pieces of information at once, only a few of them reach awareness. They select certain inputs and ignore many others because they do not have the ability to be conscious of every input at the same time. This phenomenon is sometimes called selective exposure because they select inputs that are to be exposed to their awareness. For example if they are concentrating reading this paragraph, they probably are not aware that car outside making noise, that the light is on, or that they are touching this book. Even though they are receiving these inputs, they ignore them until they are mentioned. For example a person hoping to buy this TV set is likely to watch an advertisement containing TV set information. An input is likely to reach awareness if the information helps satisfy current needs. If the intensity of an input changes significantly, the input is more likely to reach awareness. When a store manager reduces a price slightly, they may not notice because the change is not significant, but if the manager cuts the price in half, they are much more likely to recognize the reduction. Motives Is an internal energizing force that directs activities towards satisfying a need or achieving a goal. Motivation is the set of mechanisms for controlling movement toward goals. A buyers action at any time is affected by a set of motives rather than by just one. At a single point in time, some motives in the set have priority, but the priorities of motives vary from one time to another. For example, a persons motives for having this TV set when not having a TV set rather than if having an old TV set. Motivation also affects the direction and intensity of behavior. Individuals must choose which goals to pursue at a particular time. A buyer may use a particular shop because of such patronage motives as price, service, location, honesty, product variety, or friendliness of salespeople. Thats why Sony marketers should try to determine why regular customers patronize a store and then emphasis these characteristics in the stores marketing mix. The marketing department should do researching by asking group of people for example what motivates them, why they keep buying that brand even if they know that brand is not as good quality as Sony. Keep researching what motivates them by other brands and what are motives of other brands. Ability and knowledge Individuals vary in their ability, their competence and efficiency in performing tasks. One ability of inters to marketers is an individuals capacity to learn. Learning refers to changes in a persons behavior caused by information and experience. The consequence of behavior strongly influences the learning process. Behavior that results in satisfying consequences tends to be repeated. For example, when a consumer buys a TV set and likes it, he or she is more likely to advise friends or relatives to buy the same TV set with the same brand he/she bought. In fact, the individual will probably continue to purchase that brand until it longer provides satisfaction. But when the affects of the behavior are no longer satisfying, the person will switch to a different brand. This is very important for marketers in SONY Company to keep searching for reasons that makes individuals satisfied with this product related to the marketing mix. Buyers when making purchasing decisions, have to process information. Individuals have differing abilities in this regard. For example, when purchasing this TV set , a well-educated potential buyer who has experience with technology and good brands available in the market may be able to read, comprehend, and synthesis the considerable quantities of information in technical brochures for various competing brands. On the other hand, another buyer with more limited abilities may be incapable of performing this task and will have to rely on information obtained from advertisements or from a sales representative of a particular brand. Here SONY marketers should offer all informations that attract different levels of people, and choose smart advertisements that introduce the product, and its benefits. Inexperienced buyers use different types of information from more experienced shoppers who are familiar with the product and purchase situation. Inexperienced buyers use price as an indicator of quality more frequently than buyers who have some knowledge of a particular product category. So sources of information are different, while buyers with expertise are more confidence to compare and find direct information related to the product, consumers who lack expertise may seek the advice of others making a purchase or take a long a friend. Marketers should be aware of what general consumer back ground of the company and its products, while some consumers think SONY is quite expensive others believe that SONY has the best quality and so on, here SONY have to create the best tools of providing positive information and knowledge for those Attitude Refers to knowledge and positive or negative feelings about the product. The acts towards which consumers have attitudes may be tangible or intangible, living or non-living. An individual learns attitudes through experience and interaction with other people. Just as attitudes are learned, they can be also changed. An individuals attitudes remain generally stable and do not change from moment to moment. Likewise, at any one time, a persons attitudes do not all have equal impact; some are stronger than others. Consumer attitudes towards a firm and its products greatly influence the success or failure of the firms marketing strategy. When consumers have strong negative attitudes towards one or more aspects of a firms marketing practices, they may not only stop using the firms product but also urge their relatives and friends to do likewise. For example, one of SONY stores in NORTH AFRICA is was not trusted by wide range of customers because of unfair prices related to other branches in the MIDDEL EAST countries, consumers in those countries does not know that was not SONY company, so the image of SONY was affected in that area, and sales started to flow down because of that big mistake by the company who was representing SONY company in NORTH AFRICA. Marketers in SONY should always measure consumers attitudes towards prices, package design, the brand name, advertisements, salespeople, services after sale, stores locations, features of the product, and also social responsibility activities. Several methods can help gauge these attitudes. One of the simplest ways is to question people directly. Asking about the consumer satisfaction about the TV set, are they satisfied with quality and the price, knowing the feedback of consumers, and keep going determining the positive and negative points , to check the performance of all steps involved while marketing the product, trying to attract more consumers by studying their attitudes. Personality Includes all the internal traits and behaviors that make a person unique. Each persons unique personality arises from both heredity and personal experience. Personalities are typically describes as having one or more characteristics, such as compulsiveness, ambitiousness, gregariousness, dogmatism, authoritarianism, introversion, extroversion, aggressiveness, competitiveness. Here should attempt to find relationships among such characteristics and buying behavior. Even though a few links between several personality characteristics and buyer behavior have been determined, the results of many studies have been inconclusive. Some researchers see the apparently weak association between personality and buying behavior as due to unreliable measures rather than a lack of relationship. A number of marketers are convinced that a consumers personality does influence the types and brands of products purchased. For example the type TV set brand that a person buys may reflect one or more personality characteristics. At times, SONY aim advertising campaigns at general types of personalities. In doing so, they use positively valued personality characteristics, such as gregariousness, independence, or competitiveness. Most products promoted this way. Social factors influencing the buying decision process The forces that other people exert on buying behavior. Roles and family influences Every person occupies position within groups, organizations, and institutions. Associated with each position is a role. A set of actions and activities that a person in a particular position is supposed to perform, based on the expectations of both the individual and surrounding persons. Because people occupy numerous positions, they also have many roles. For example, a man may perform the roles of son, wife, father, employee or employer, civic organization member, and student in an evening class. Thus are several sets of expectations placed on each persons behavior. An individuals roles influence both general behavior and buying behavior. The demands of a persons role may be inconsistent and confusing. To illustrate, assume that the man mentioned above is thinking about buying this TV set. While he wants this TV set to enjoy watching world news or football games, his children want to watch cartoons or connect the screen to play station and play games. His wife wants him to delay the TV set purchase until next month. A colleague at work insists that he should buy a particular brand, known for high quality. Thus an individuals buying behavior is partially affected by input and opinions of family and friends. Family roles related directly to purchase decisions. The male head of household is likely to be involved heavily in the purchase of this product. Deciding if its the right time to purchase or not. Although female roles have changed, women still make buying decisions related to many household items. Husbands and wives participate jointly in the purchase of products, especially durable goods such this TV set. Some young men aged 25 to 35 who is getting married in summer season; their brand loyalty can be quite changeable. In this case marketers in SONY frequently promote for such product during holidays to catch this hard to reach group at time when they are more receptive to a promotional message. When two or more family members participate in a purchase, their roles may dictate each is responsible for performing certain tasks: initiating the idea, gathering information, deciding whether to buy this TV set, or selecting another brand. Thats why marketers need to be aware of how roles affect buying behavior. To develop a marketing mix that precisely meets the needs of the target market, and they must know not only who does the actual buying, but also what other roles influence the purchase. Because sex roles are changing so rapidly, they must ensure that information is current and accurate. Reference groups A group becomes a reference group when an individual identifies with it so much that he or she takes on many of the values, attitudes, or behavior of group members. The person who views a group as a reference group may or may not know the actual size of the group. Most people have several reference groups, such as families, friends, religious, civic, and professional organizations. A group can be negative reference group for an individual. Someone may have been a part of a specific group at one time but later rejected its values and members. One can also specifically take action to avoid a particular group. A reference group may serve as a point of comparison and a source of information for an individual. A customers behavior may change to be more in line with the actions and beliefs of a group member. For example, a person might stop buying one brand of TV set and switch to SONY on the advice of members of the reference group. Generally, the more conspicuous the product, the more likely it is that the brand decision will be reference group. This days reference groups plays a big role affecting the buying decision, specially in advertising and the way the company choose to promote for the product, it was a very successful experience when SONY do a smart advertisement for its products specially TV screens, a lot of consumers enjoyed watching the Brazilian football player RECARDO KAKA doing the advertisement, he attracted a lot of customers, even who dont watch football matches. Social classes Within all societies, people rank others into higher or lower positions of respect. This ranking results in social classes. A social class is an open group of individuals who have similar social rank. A class referred to as open because people can move into and out of it. The criteria for grouping people into classes vary from one society to another. In western countries, many factors are taken into account, including occupation, education, income, wealth, race, ethnic group, and possession. In some countries like Arabic countries, wealth and income are more important than education and occupation in determining social classes. A person is ranking someone does not necessarily apply all of societys criteria. The number and the importance of the factors chosen depend on the characteristics of the individual being ranked and the values of the person who is doing the ranking. Social class influence many aspects. For example, it affects childhood training, choice of religion, selection of occupation, and how people spend their time. Because social class has a bearing on so many aspects of a persons life, it also affect buying decisions, for example, upper-class seem to prefer luxury automobiles such as the BMW and MERCEDES-BENZ, which symbolize their status, income, and financial comfort. Thos upper-class would buy TV set with the latest technologies available which is full HD screens and 3D with 60ince size with all the accessories, they like to make it like a home cinema they might spend large amount of money to buy such a TV set. Culture and subculture Is everything in surroundings that is made by human beings. It consists of tangible items, and intangible concepts, such as education, welfare, and laws. Culture also includes the values and wide range of behaviors that are acceptable within a specific society. Are learned and passed on from one generation to the next. Culture influences buying behavior because it permeates daily lives. It determines what people wear, eat, where to live and travel. It also influences how people buy and use products and the satisfaction gained from them. While some countries spend a lot of time watching TV , others might spend much time surfing the internet, so culture determines how TV purchased and used, it in turn affects all the marketing mix, promotion, distribution, and pricing of the product. Marketing mix The Market Mix (often referred to as the 4-Ps) Refers to the unique blend of marketing Elements designed to meet the needs of the Organizations target market. The Marketing Mix consists of the organizations à ¢Ã¢â€š ¬Ã‚ ¢ Product à ¢Ã¢â€š ¬Ã‚ ¢ Price à ¢Ã¢â€š ¬Ã‚ ¢ Promotion à ¢Ã¢â€š ¬Ã‚ ¢ Distribution (Place) Understanding how to position the market offering Putting the right product in the right place, at the right price, at the right time. We already have created a TV set that is a particularly group of customers wants, now we put it on sale in a place that those same customers visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy. Theres a lot of truth in this idea. However, a lot of hard work needs to go into finding out what customers want, and identifying where they do their shopping. Then we need to figure out how to produce the item at a price that represents value to them, and get it all to come together at the critical time. The marketing mix is a good place to start when we are thinking through our plans for this TV set, and it helps avoid any kind of mistakes. The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing. Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way. A good way to understand the 4 Ps is by the questions that we need to ask to define marketing mix. Here are some questions that will help you understand and define each of the four elements: Product What does the customer want from the product/service? What needs does it satisfy? What features does it have to meet these needs? Are there any features weve missed out? Are we including costly features that the customer wont actually use? How and where will the customer use it? What does it look like? How will customers experience it? What size(s), color(s), and so on, should it be? What is it to be called? How is it branded? How is it differentiated versus your competitors? What is the most it can cost to provide, and still be sold sufficiently profitably? (See also Price, below). Place Where do buyers look for this product? If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? How can you access the right distribution channels? Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies? What does competitors do, and how can we learn from that and/or differentiate? Price What is the value of the product to the buyer? Are there established price points for the product in this area? Is the customer price sensitive? Will a small decrease in price gain extra market share? Or will a small increase be indiscernible, and so gain extra profit margin? What discounts should be offered to trade customers, or to other specific segments of your market? How will the price compare competitors? Promotion Where and when can we get across marketing messages to target market? Will we reach audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mail shot? On the Internet? When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of market launch, or the timing of subsequent promotions? How do competitors do their promotions? And how does that influence your choice of promotional activity? The 4Ps model is just one of many marketing mix lists that have been developed over the years. And, whilst the questions listed above are the key, they are just a subset of the detailed probing that may be required to optimize marketing mix. Amongst the other marketing mix models have been developed over the years is Boom and Banters 7Ps, sometimes called the extended marketing mix, which include the first 4 Ps, plus people, processes and physical layout decisions. Another marketing mix approach is Lautenbergs 4Cs, which presents the elements of the marketing mix from the buyers, rather than the sellers, perspective. It is made up of Customer needs and wants (the equivalent of product), Cost (price), Convenience (place) and Communication (promotion). In