Interactive illustration in print media targeting children's Thesis

Interactive spokesperson in scratch media markinging childrens market(under12) - Thesis ExampleAgainst the back drop of this information, it wont be an travesty to state that the increasing sophistication of the digital market has captured a major share of the childrens segment, so indirectly driving them away from the conventional medium of reading i.e. the print media. Furthermore, the development of internet, and the growing affordability as well as ease of home computing has led to a further growth in increasing the attractiveness of the interactional digital media. Children today, have a wide variety of options at their organization in terms of reading and learning, with internet and interactional digital media forming a huge chunk of their innovational childhood activities. Considering the immense potential and popularity of the interactive digital media, and the fact that it has now penetrated educational settings, the significance of interactive print media seems to have taken a back seat. However, the importance and credibility of the print media in revolutionizing the loving and educational experiences of young readers cannot be completely written off. It is on account of this very reason that educators, researchers, nub producers as well as policy makers are now showing an increased interest and fretting regarding the dominance of interactive digital media and its likely opposition on the invasive experience and understanding of all-important(a) social concepts of children. They have stressed that the revival of the print media is necessary as it has an immense potential to make the intellectual, emotional as well as physical development of children. The unique characteristics that the print media offers can go a long way in helping children in shaping their understanding of the world just about them. It can also help in the development of a well designed interactive print media can help in engendering a sense of true learning among t he young readers. This paper on interactive illustration in print media throws light on various aspects of the print media and its likely impact on the young readers. In the process it traces the roots of this medium and charts its evolution into a highly interactive medium which is specifically designed to stimulate a keen sense of understanding and growth among the target audience, i.e. young children (Schumm, 2006 Wooten, 2009). History of illustration in print media targeting children The market for childrens books was virtually non-existent in the antiquated times. Most of the picture books prior to the sixteenth or seventeenth century were mainly designed and targeted at the adult audience. Children were not given due importance as an independent market segment and whence there were rarely any books targeted specifically at them, although a privileged few i.e. mostly children from large upper classes of the society were exposed to and /or had access to illuminated hologram s (Pope, 2010 Cullinan, Person, 2005). Figure An example of an illuminated manuscript for children According to Aries, the artists during the tenth and the eleventh centuries hardly displayed any interest in illustrating for children, as they did not image them an important segment of readers. He